Facebook Fan Page
Portfolio
Social networking sites like Facebook provide the ideal
platform for getting the word out about your products and
your brand. Each visitor who likes and comments on your
Facebook Fan page encourages her entire network of Facebook
friends to view your Fan Page as well. What a fantastic (and
viral!) way to earn exposure for your shop!
On your Facebook Business Page, we can also create
customized tabs that appear alongside the other tabs you
already have on your Fan page (like the Wall, Info, etc.).
We can add full welcome pages, coupon tabs, newsletter
sign-up tabs, YouTube video channels, or (almost) anything
else you can dream up. The custom tabs we create will be
just like any other page on the Internet and can contain
graphics, actual text, videos, buttons, and text links.
Here are just a few examples our custom Facebook tabs.
Click here to contact us to
discuss how we can help you build a commanding web presence.
Our talented, experienced staff of web designers &
developers have created countless eye-catching, practical
web designs for a wide range of organizations.
7 DOs for Facebook Community
Development
1. Focus on the Content
Upload images, videos, texts and other media types around
your brand, focusing on the interests of the community you
want to build.
2. Encourage Discussions
Try to engage users by asking and answering on various
updates. People are more likely to interact to a human tone
of voice instead of a cold corporate talking. Tip: Use @
before a user name to mention specific users –like twitter)
3. Setup Contests and games
Be creative! Motivate people to participate and add
entertainment value to their online experience.
4. Reward your fans
Why should I hit the “Like” button? Do you offer only
information for your company and products? A way to attract
more “Like” thumbs is to offer something special for your
fans. (Vouchers, special offers etc)
5. Promote your Fan Page
Add your Fan Page’s link in your website, blog, e-mail
signatures newsletters and printed media.
6. Create Custom Tabs
Create custom tabs with compelling images or videos. This
could be a presentation of your company, a contest
announcement or even an application.
7. Be prepared to respond to negative
reviews
These days people are more likely to express their negative
reviews and comments straight to the brand. You should
always be prepared to respond a negative review and you
should not just try to hide it by deleting the post. This
requires a specific policy and the right spokesperson to
handle kind situations.
7 Don’ts for Facebook
Community Development
1. Don’t invite all of your friends
You should not invite all of your friends but only the ones
you believe that are interested in the page. It is really
annoying to receive notifications and invitations from
things you are not interested in or even dislike.
2. Don’t leave the spam posts
Don’t let spam posts and links within Fan Page’s wall. This
kind of moderation is not against freedom but it ensures
that users will respect the community members.
3. Don’t post from the same source
Don’t keep on posting only your website’s feed, even if you
have a news media website.
4. Don’t spam your users
Don’t send promotional notifications every day. It is not
effective but annoying.
5. Don’t forget the Privacy issues
Don’t upload images or videos and don’t tag users without a
given permission. Privacy is a sensitive part that you must
be extra careful.
6. Don’t create fake accounts
Don’t create fake accounts to represent or support brands.
Your target in a social media campaign is not to collect
tons of fans or friends but to build relationships.
7. Don’t be so serious
For the community managers: Don’t take yourself so serious.
People always enjoy a cool attitude.
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